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journalism

I started my commercial career producing an in-house magazine (for a GEC company), and I've continued to create, edit, and write magazines and newsletters for internal and external audiences.

I have also written plenty of individually commissioned features, covering topics ranging from tropical disease research to the future of branch banking. Although I am not a technical writer, I can talk to people intelligently enough on technical topics to present those topics in a readable and accurate way for non-technical audiences. I've written a lot of feature material for BT's research labs as a result.

Basic editorial skills, knowing how to capture interest through headlines, balancing copy across a page and presenting readers with an immediate hook which will encourage them to read on; these are essential elements of everything I do.

Journalistic skills at this level are invaluable, but they are not sufficient. If you're writing journalism in a corporate context you also need an understanding of corporate purpose, and the flexibility to write copy that can sell an idea as well as explain it. This hybrid ability only comes with experience, and it's fundamental to my offer.

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journalism

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bt feature image
anti cancer newsletter
Counterpoint magazine cover
SB magazine image
MSF union publications